Community Engagement

Community engagement is essential to the Coalition’s mission and core business and is the bulk of what we do. It’s impossible to effectively mobilize resources (volunteer, financial, or in-kind services) without informing and connecting all citizens to create awareness and increase the level of support for our public schools. Our engagement efforts involve serving on various education committees; presenting to civic groups, individuals and organizations; hosting community learning forums; media appearances; and facilitating community conversations.

Strategic Plan Steering Committee

The Coalition facilitated the work of the Strategic Plan Steering Committee in early 2018. Approximately 60 committee members, comprised of internal school system leaders and external community leaders, participated in six meetings over two months to update Baldwin County Public Schools’ mission, vision, and priorities for action.

Mission Statement

To strengthen our community by educating our students to become productive citizens

Vision Statement

To enhance our community by creating lifelong learners.

Final Goals


  1. Emphasis on reading, math and science (5&7) that is data driven.
  2. Increase achievement opportunities.
  3. Continuous improvement of graduation rate at all schools.
  4. Striving for academic equity and consistency across the county:
    • Scheduling (year-long)
    • Programs (GR, eMints, one Math program, etc.)
    • Professional development
    • Intervention
  5. Students are college, career, technical path and/or military ready.
  6. Ensure opportunities for enrichment:
    • Academics
    • Athletics
    • Fine arts

Business & Finance

  1. Identify and research creative funding sources to accommodate growth.
  2. Ensure adequate funding to meet strategic priorities.
  3. Ensure quality facilities to accommodate growth and reduce student/teacher ratio.
  4. Simplify funding presentation.


  1. Provide resources and budget necessary to address communication demands.
  2. Streamline and consolidate communication channels and establish consistent methods for two-way communication.
  3. Provide professional development to communicate: consistency, expectations & standards.
  4. Define key audiences and develop strategies to engage stakeholders and communities.


  1. Create Parental Advisory Council with guidelines.
  2. Provide administrators with essential tools needed for operations and accountability.
  3. Continue alignment of K-12 curriculum.

Prevention & Support

  1. Identify and expand student support resources.
  2. Provide adequate resources for school safety.
  3. Build a collaborative culture and climate that embraces all students

Community Advisory Task Force

Following a failed property tax referendum in March 2015, the Education Coalition facilitated the work of a Community Advisory Task Force (CATF) established by the Baldwin County Board of Education (BCBE).  The diverse group of concerned citizens thoroughly examined and provided counsel for actionable steps regarding the future of public education in Baldwin County in each of five areas: Communication, Curriculum, Facilities, Funding and Leadership.  Task Force members collectively invested more than 1,200 volunteer hours into the initiative and submitted a Final Report requesting BCBE officially adopt the recommendations therein.

CATF Final Report

One year following the CATF Final Report, BCBE provided a formal report to demonstrate where progress had been made.

BCBE Progress Report Summary
BCBE Progress Report

Yes We Can Baldwin

Co-Owned Strategic Plan

A vision is a target that beckons.

Our Coalition believes a vision compelling enough to change the way we do business in education is only possible by engaging enough citizens to make that vision crystal clear.

Developed by the Mobile Area Education Foundation in 2001, Yes We Can has since been used successfully by several Alabama communities to seek public input and provide accountability for school reform. We use the Yes We Can public engagement model to capture the authentic voice of Baldwin citizens and to clarify their aspirations for our community and schools.

Over the summer of 2010, the Coalition organized and conducted 85 Yes We Can Community Conversations in homes, churches and community centers throughout the county. More than 1,300 people took part in Phase I of the initiative that produced the Community Agreement and a subsequent Co-owned Strategic Plan.

We will continue applying the Yes We Can public engagement model to remain true to our community’s vision for 21st century schools.

Download Co-Owned Strategic Plan
Download Community Agreement